Decision-focused advisory for foreign companies
considering entry into the Japanese market.
This service is designed for companies that need
clear judgment and informed decisions —
before committing to execution, partners, or long-term costs.
Service Overview
Decision-focused advisory, not implementation
I provide independent, client-side advisory support
focused on decision-making, not implementation.
The goal is to help you determine:
- whether Japan is the right market
- when to enter
- and how to structure your initial approach
before engaging agencies, distributors, or development partners.
What I advise on
Scope of advisory support
I advise on the following areas, based on your situation and goals:
- Market entry readiness and feasibility for Japan
- Entry strategy options (EC, wholesale, retail, or hybrid)
- Risks, constraints, and common pitfalls in the Japanese market
- Digital and e-commerce considerations in the Japanese market
- Evaluation of proposed execution plans or partner suggestions
- Second opinions on agency proposals or internal plans
This advisory is context-driven, not template-based.
What I do not provide
Clear boundaries of responsibility
To maintain independence and clarity,
I do not provide the following services:
- Market comparison between Japan and other countries
- Execution, development, or operational work
- Sales agency, distribution, or reseller services
- Partner introductions tied to commission or referral fees
- Performance-based or outcome-guaranteed contracts
My role is to support your decisions, not to sell execution.
Who this advisory is for
Typical clients
This advisory is suitable for:
- Foreign brands considering their first entry into Japan
- Companies unsure whether Japan should be a priority market
- Teams seeking an independent second opinion before execution
- Decision-makers who want clarity before committing resources
If you are looking for implementation or outsourcing,
this service is likely not a good fit.
How the advisory typically works
Advisory approach
While each engagement is different, the advisory usually includes:
- Understanding your business, objectives, and constraints
- Reviewing existing plans, assumptions, or proposals
- Identifying risks, gaps, and decision points
- Providing structured feedback and recommendations
The focus is on helping you decide with confidence.
Call to Action
Discuss your Japan entry decision
If you are considering Japan and need
clear, independent advice before taking action,
this advisory can help.